Training Videos That Truly Engage Your Audience
Training Content That Actually Works
At Mad Witch, we understand that effective training videos need to do more than just deliver information - they need to engage viewers and drive real learning outcomes. Too many companies struggle with training content that employees dread watching or that fails to achieve the desired results.
Our approach is different. We combine educational best practices with authentic video storytelling to create training content that genuinely connects with viewers. Our relaxed filming approach helps subject matter experts appear natural and confident on camera, resulting in more engaging and effective learning experiences.
What truly sets us apart is our focus on learning outcomes. We don't just film what you tell us - we collaborate with you to understand the true purpose of your training initiative and ensure the content we create actually achieves your goals.
Our Training Video Process
Creating effective training content requires careful planning to ensure we deliver videos that actually achieve your learning objectives.
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Learning Objectives - We begin by understanding what your audience needs to learn, retain, and apply after watching.
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Content Strategy - Together, we develop an approach that breaks complex information into manageable segments with clear learning outcomes.
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Relaxed Production - Our filming approach puts subject matter experts at ease, capturing their expertise in an authentic, engaging way.
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Engagement Elements - We enhance basic instruction with graphics, interactivity suggestions, and assessment opportunities that improve knowledge retention.
The Business Impact of Better Training
When we create training videos for our clients, they become powerful tools that transform learning experiences while delivering measurable business results.
Improved Learning Outcomes
Research consistently shows that well-designed video training significantly outperforms text-based learning materials.
Key benefits include:
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65% better knowledge retention compared to text-only training
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Consistent messaging to all learners regardless of instructor
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Ability to replay complex concepts as needed
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Appealing to multiple learning styles simultaneously
Reduced Training Costs
Video training creates substantial cost efficiencies while improving results.
This includes:
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Decreased instructor time requirements
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Reduced travel costs for dispersed teams
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Shortened overall training periods
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Lower costs for updating and maintaining training materials
Training Videos in Action
Neuro-Procare
Challenge: Jerome Poupel, an experienced French chiropractor and founder of Neuro-Procare, needed to create a comprehensive online training course for chiropractic techniques. As a non-native English speaker, he faced the dual challenge of delivering complex technical information clearly while preserving his enthusiastic personality. Previous attempts at creating training content resulted in either overly formal presentations that lost his natural teaching style or conversational demonstrations that lacked technical precision.
Solution: We created:
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One comprehensive 45-minute master training video capturing Jerome's full technique demonstration
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38 bite-sized, focused technique videos extracted from the master content
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Collaborative script development that refined Jerome's English while preserving his effervescent French personality
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Clean, professional visuals with optimal lighting to highlight precise hand placements and techniques
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Consistent branding and navigation elements across all video modules
The Science of Effective Learning
Our approach to training videos is grounded in educational research and proven learning principles:
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Chunked Learning - Breaking content into 5-7 minute segments that match attention spans
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Scenario-Based Instruction - Using realistic examples that show application in context
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Visual Reinforcement - Supporting key concepts with meaningful graphics and demonstrations
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Conversational Presentation - Using natural language and authentic presenters rather than scripted narration
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Spaced Repetition - Strategically reinforcing key points to improve long-term retention
FAQs
FAQs About Training Videos
How long should training videos be to maximize engagement?
Research shows that training videos are most effective when broken into focused segments of 5-7 minutes. This matches typical attention spans and allows learners to easily find and review specific content. For complex topics, we recommend a series of concise videos rather than one lengthy presentation.
How do you handle updates to training videos when our processes or information changes?
We design training videos with modular sections that can be individually revised without recreating the entire video. We maintain your project files for 5 years, making it cost-effective to update specific segments as needed while maintaining consistency in your training library.
Can training videos replace in-person instruction completely?
While training videos excel at delivering consistent information and demonstrations, many organizations find a blended approach most effective. Videos can efficiently deliver foundational knowledge, saving valuable in-person time for discussion, practice, and personalized feedback. We'll help you determine the optimal mix for your specific learning objectives.
How do you make technical or compliance training engaging?
We use several proven techniques: real-world scenarios that demonstrate practical application, authentic subject matter experts rather than actors, visual demonstrations instead of abstract explanations, and careful pacing that respects the complexity of the material while maintaining engagement.